How did Walmart earn its reputation as the “retailer of the people”? It’s simple: low prices.
Walmart has effectively convinced shoppers that they offer the absolute lowest prices anywhere, eliminating the need to look elsewhere for better deals.
And truth be told, they’re not entirely mistaken.
Walmart stands as a viable alternative to membership stores like Costco or BJ’s, all without the burden of a membership fee.
In terms of quality, Walmart’s own brand often proves satisfactory and translates to even more savings for consumers.
For years, savvy shoppers have capitalized on Walmart’s already competitive prices, leveraging coupons to snag items for free.
But it went even further. Walmart once allowed what was known as ‘overages.’
This meant that if a shopper found an item on sale and used a coupon that exceeded the item’s value, they would receive cash back. Quite unbelievable, isn’t it?
However, as the saying goes, all good things must come to an end.
Walmart has put an end to overages, but that’s not where the changes stop.
According to Coupons in the News, the retail giant is tightening its policies on coupon usage in general.
There’s now a new rule at Walmart limiting customers to four identical coupons per household, per day.
An internal memo emphasizes that any attempt to scan more than four identical coupons will result in a hard stop at the register.
But perhaps the most contentious change of all lies in the elimination of overrides.
An override occurs when an associate or manager intervenes at the register to decide the outcome of a transaction.
Now, Walmart’s sophisticated high-tech registers will have the final say, leaving little room for exceptions.
These changes are likely to stir up some frustration among shoppers accustomed to the previous policies.