A recent study indicates that the traditional nine-to-five model might not meet the needs of today’s consumers. Surveying 2,000 adults in the U.S., the study reveals a strong preference for businesses to operate round the clock, especially for essential services.
According to the poll, a significant majority desires their local grocery stores (56%) and pharmacies (54%) to remain open 24/7. Surprisingly, even banks (24%) are expected to offer non-stop service.
Over half of the respondents (55%) depend on services available only during typical working hours. The most mentioned services with limited availability include banks (39%), post offices and shipping centers (38%), dentists (34%), and primary care doctors (34%).
Many individuals are willing to make sacrifices in their daily routines to access these services, with some opting for time off from work (31%) or unpaid leave (29%). Location emerges as a key factor in decision-making, with 53% prioritizing proximity over cost (35%) or convenience (34%).
The study, commissioned by Chime in collaboration with the Financial Technology Association and conducted by Talker Research, focuses on the accessibility of banking services.
It found that physical bank visits are decreasing, with the average person going to a branch only twice a month. Factors influencing this decline include bank hours (36%), location (36%), and transportation costs (18%).
Digital banking apps are increasingly favored, with nearly two-thirds (63%) finding them more accessible than traditional banking. These apps are used an average of four times per week and are valued for their time-saving (66%) and home-based (56%) convenience.
Janelle Sallenave, Chime’s Chief Experience Officer, emphasizes the diminishing necessity of brick-and-mortar banks, as digital banking provides greater control and convenience.
The study also highlights “banking deserts,” areas without physical banks within a 10-mile radius and inhabited by over 4,000 people. While only 22% of respondents were familiar with this concept, nearly a quarter (23%) acknowledged the significant impact of lacking access to physical banks on financial management.
Penny Lee, President and CEO of the Financial Technology Association, underscores the role of financial technology in addressing the needs of individuals in banking deserts.
The study concludes by listing the top seven places people believe should operate 24/7, including grocery stores, pharmacies, primary care doctors, post offices, banks, dentists, and auto shops or mechanics.